Veikkaus Sales Hit By Control Measures

September 3, 2018 by

Finnish National Lottery operator Veikkaus has released a statement concerning heightened competition in the digital market, and has seen revenue fall after posting their financial details from the second quarter of 2018. This comes after a series of improved gaming restriction controls were released that has hit a number of online operators.

Turnover for Veikkaus has fallen by 0.3% to $1.853 billion, although overall profit has increased by 2.5% to $505.5 million. Veikkaus explained in a statement that 42.9% of all of its sales were made through digital channels, and the figure is relatively flat as compared to the 42% that was reported in 2017. The latest statements come after a full year since Veikkaus completed a three-way merger with Finland Slot Machine Association, as well as Fintoto.

Olli Sarekoski, CEO and president of Veikkaus, told reporters that the company is currently in the midst of a transitional period, and explained that a new gaming restriction concept had reduced growth of their digital GGR in the first six months of this year.

In August last year, Veikkaus rolled out a new online store in an attempt to enhance their digital business in the country, and all games provided by the operator and its three businesses were now linked under a single account for players.

Despite the loss in revenue, Veikkaus is the dominant operator in terms of Finnish GGR, with a total of 89% control of the market, but Sarekoski has confirmed that more changes are coming in the future.

TOP pokies casinosMay 2024
1 IE allowed5/5$1600 NZD Play now
2 IE allowed4.9/5$1000 NZD Play now
3 IE allowed4.8/5$350 NZD Play now
4 IE allowed4.7/5$750 NZD Play now

William Bettany

More About

William Bettany has spent a lot of time in New Zealand’s casinos, indulging in his passion for pokies both online and off. With an incredible array of experience and insight at his disposal, William is sharing all the hottest casino news with, and paving the way to players putting more money away at the end of the day.
William’s on-target advice, superior playing experience, and no-nonsense reporting have made sure his opinions are listened to, and he values sharing the news and his views, reviews and industry insights with others.

View Posts - Visit Website