Young gaming brands, Swintt and Rootz have cemented a new partnership agreement. Under the terms of the recently inked deal casino operator Rootz will gain access to Swintt’s proprietary content as the two brands look to grow both companies through a close collaboration. Swintt has lauded the “hard work” of its team after inking a content agreement with operator Rootz.
Under the terms of the new partnership agreement, Swintt will supply Rootz with access to their proprietary gaming portfolio. Malta-headquartered Swintt offers a number of land-based and online content, including popular pokies such as Royal Golden Dragon, Seventy Seven, Perseus, Fruit Fever, Heart of Earth, Master of Books, Panda Warrior, Monkey King and Fresh Fruit.
The 70-strong team at Swintt have over 100 years of combined gaming experience which they are using to build innovative games that increase player engagement and retention. These pokies have gained a following already in a number of regulated European markets. With Rootz now coming onboard as an early partner in the online casino games creator’s journey they will gain immediate access to this high-quality, localised content.
Rootz has been built on the ethos that automation should be implemented wherever possible, ensuring player engagement through the eliminate of unnecessary processes. They say, that through doing this the aggregator can focus on the most important part of their business and that is the players themselves. The brand looks forward to using this smart and flexible approach to further grow the business through further product launches and partnership brand integrations.
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