Recently there has been a very strong focus on responsible gambling measures and the degrees with which they have been enforced by online casinos ad betting brands. Now, major betting site ad online casino SkyBet is being fined a whopping £1 million in penalties after they were found guilty of failing vulnerable players.
An internal investigation that was conducted found that 50,000 customers who opted in to the sites self-exclusion facility (that effectively saw them bared and incommunicado for a set period of time) had been receiving marketing material from SkyBet. The investigation also revealed that over 700 of those who had opted for self-exclusion had been able to set up duplicate accounts and still play, without being detected. As an even harsher blow, it seems that 36,750 self-excluded customers were also not paid out their account balance on closure, something that is viewed very seriously indeed.
A Serious Issue
On hearing of the penalty that was to be enforced, chief executive Richard Flint said that the company accepted that they needed to do more to curb problem gambling and they needed to step up measures and improve their self-exclusion facilities. Under the terms of the brand’s UK gaming license they will pay a fine and be allowed to continue operations, and ¾ of the fine money will be donated to charities that work with problem gamblers.
Sky Bet was applauded for being open and honest about the issue and of agreeing to the fine, saying that they clearly were at fault and that they would take the necessary steps to fix things.
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