Peter Frey Appointed As CPO and CTO At Betsson

January 23, 2019 by

The Betsson Group has recruited Peter Frey into the combined roles of Chief Technology Officer and Chief Product Officer. The operator has credited Frey has being vital in developing Swedish newspaper, Aftonbladet, into the most-visited website in the country.

He managed to repeat this success with Expressen, which is owned by Bonnier News, where Frey is currently working as CTO. He will play a large part in Betsson’s current transformation programme, which was put into effect in 2018 by the Betsson Chief Executive and Chairman Pontus Lindwall.

CEO of Betsson, Jesper Svensson, has stated that throughout Peter’s career, he has proven that he is able to deliver highly user-centric products and services, and is a perfect match for Betsson. He added that with fewer layers within the company, they know that they can be more efficient, which they proved with a successful merging of commercial and marketing. He finally stated that it’s about efficient delivery of business-driven initiatives. With Frey holding both the CPO and CTO roles, they will be able to balance capacity changes and improve on their deliveries in the future.

As of yet, Frey has not received an exact date of when he’s expected to start, but it’s believed that it will be in coming months, where he will be working closely with CCO Ronni Hartvig on strategy, operation, and prioritisations. Betsson, an international sports and online gaming operator, is based in Sweden and offers services to a number of countries.

TOP pokies casinosMay 2024
1 IE allowed5/5$1600 NZD Play now
2 IE allowed4.9/5$1000 NZD Play now
3 IE allowed4.8/5$350 NZD Play now
4 IE allowed4.7/5$750 NZD Play now

William Bettany

More About

William Bettany has spent a lot of time in New Zealand’s casinos, indulging in his passion for pokies both online and off. With an incredible array of experience and insight at his disposal, William is sharing all the hottest casino news with, and paving the way to players putting more money away at the end of the day.
William’s on-target advice, superior playing experience, and no-nonsense reporting have made sure his opinions are listened to, and he values sharing the news and his views, reviews and industry insights with others.

View Posts - Visit Website