Chief growth officer of Global Gaming, Alessandro Focardi, told reporters that he believes Estonia will provide them with the perfect launchpad for their new market channels that are to be released in relation to the regulation changes in Sweden. This is after a subsidiary for the company managed to secure a licence in the Baltic State that provides them access to begin launching their Ninja Casino brand.
The Estonian Tax and Customs Board granted the licence to Safe Ent, the subsidiary of Global gaming. The licence approved their PayNPlay service, which is to be launched within the coming months, but Global Gaming has yet to announce a specific release date.
Ninja Casino, one of the most popular online sites in Europe, offers over 200 pokies to players, many of which come from well-known brands, such as NetEnd and Play’n GO. The operator has also removed most traditional registration requirements, and comes with a new payment solution that only requires the player deposit a certain amount from their bank. The operator also promises that all winnings will be paid out in less than five minutes.
Focardi stated that at the moment, they are doing things the right way, and hope to create a local experience for Estonian players. He said that they are trying avoid simply translating the site and making it live, and hope to add a number of tailored features that will be able to appeal to the players on a more personal level that addresses their unique circumstances.
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