Gaming Innovation Group has recently received permission to begin offering its in-house games to the United Kingdom market under a new B2B licence that was awarded by the Gambling Commission.
The B2B licence has been integrated into their B2C licence in the UK, and will work with their GIG software framework. The new venture will allow the operator to offer its services and games to its current white-label customers, as well as other brands operating within the region.
Marketing director at GIG, Mathias Larsson, has told reporters that the operator is thrilled to announced the news of their partnership with GIG Games, and that with GIG’s assistance they will begin entering a number of regulated market as part of their expansion plans for the future. Being a division of GIG Games, the operator will have the strength and backing of one of the iGaming market’s biggest companies. At the moment, GIG has jurisdiction in Denmark, Latvia, Italy, Spain, Lithuania, Colombia, Estonia, Sweden, Croatia, Hungary, the Czech Republic, and New Jersey, which has recently become a hotspot for new online gambling ventures.
He added that the UK market is one of the most competitive in the European region, and they hope that their partnership with Jade Rabbit they will be able to start offering services for an exclusively British market. He also explained that the team at GIG are confident that their upcoming line-up of games will be successful with UK customers.
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