Bettingmetrics has recently revealed that they are targeting a recruitment and marketing drive in attempt to generate further growth after it closed its second investment round. The Panorama Partners owned punter and bet-tracking platform, which was first set up in 2016 and last year won the Long Accelerator programme, has once again received funding from capital firm RLC Ventures.
The platform is currently experiencing around 10% monthly growth based on its user date, and is now looking to use its recent cash injection to fund more advertising projects, as well as the recruitment of more technical staff. The hope is that the influx of staff will help the company to create a platform that hosts news, historical data, comprehensive odds, comparison services, as well as punter analytics.
Martin Grozev, founder of Bettingmetrics, told reporters that they will be using the capital to further development on the product within a technical aspect. He added that most of the funds they will receive will be used to attract marketing specialists in the hope that they can increase traffic and sales.
Panorama Partners have not made it public how much exactly had been raised in the investment round, but RLC Ventures founder Reece Chowdhry joined Bettingmetrics as a board advisor, which may mean that the investment amount will most likely be substantial.
Chowdhry has since stated that Bettingmetrics has created a world-class odd-checking and analytics platform, and that the team had shown excellent traction by growing their user base 10% per month.
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